The Step-by-Step Guide to Getting Published in Digital Magazines

FEBRUARY 12, 2023


Getting your product or story published in the media has never been more important - or more accessible! - than it is in 2023.

Let's dive into the several ways to getting published in digital publications.

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Understanding the Basics of Getting Published

1. Know your audience.

Before you start writing your pitch for an online magazine publication, think about who your audience might be. You should also research what kind of topics or themes have worked well in the past so that you can build on those ideas and create something new and exciting while still following an established format. Remember that when writing your piece, it’s important not just to write engaging words but also illustrate them with well-chosen visuals wherever possible—pictures add context and help draw readers into the story further than mere words alone could do.

2. Decide if you want to publish a guest blog or pitch an editor.

If your brand is just starting their press journey, publishing a few guest posts on blogs or smaller digital publications can be a cost-efficient consideration. This can be a great approach for back linking as well, especially if you are highly focus on search engine ranking. Writing articles for publications can be intimidating at first, but once you understand what’s expected of you as a writer and what works for your audience, it will become easier to craft engaging stories that stand out from the competition.

Don't want to write your own story? getclout agency offers writing + publishing services for full-feature articles in digital publications and blogs starting at $200.


Alternatively, you can also decide to pitch editors. This can be a lengthy and time-consuming process, but our tips below on "How to Meet Magazine Editors Online" can help you out!

3. Write your pitch or story.

When it comes to getting published anywhere, even in sponsored or paid placement, the key is to create high quality content with a great story or pitch! Quality writing that captivates and entices the readers is essential for being accepted by popular digital magazines and their editors. The next section will help you write your story.

Crafting Quality Content for Online Publications

If you want to get your article published in a digital magazine, it’s essential that you write original stories that are of interest to the publication. Before you start writing, make sure to do some research and brainstorm ideas on topics that would be interesting and engaging for the publication's target audience. Consider the angle of the story or article as well; is there something unique about it? Once you have an idea of what type of new content you’d like to create, it’s time to begin crafting your piece.

When writing digital content for online publication, try to focus on certain important aspects such as structure, style, clarity and conciseness. Your work should be easy enough for readers to understand but still include all relevant information required by editors in order for them to accept submissions from writers. Be sure not to overload readers with too much detail so that they don’t get overwhelmed or bored before finishing the entire piece—balance is key here!

Also, make sure that all facts included are accurate; if any mistakes are found in your work upon reviewal by the editor then this could lead rejection right away. Finally remember that storytelling can help draw readers into a topic more deeply than simply relaying facts alone can do—try incorporating anecdotes or personal experiences whenever possible while keeping within professional guidelines set by magazines themselves.

By following these tips when writing pieces intended for digital magazine submission, chances are higher they will eventually get accepted once submitted along with other requirements requested by editors at various publications platforms!

How to Meet Magazine Editors Online

The next step is to find contact information for contributors or editors for a print or online magazine and then build a relationship with them.

1. Start by researching the digital magazine or print publication you want to pitch your article to. Check out websites such as Muck Rack for more detailed information about each publication including editor names and contact details.

2. Once you have identified the publications which best fit your story idea, start building relationships with the appropriate editors through emails or social media accounts. The most common social media networks used by digital magazine authors are Twitter and LinkedIn. Make sure that what you are pitching is relevant and appeals directly to their target audience before sending an email introducing yourself and outlining your story.

3. It's a marathon, not a sprint. Think about it from their perspective - if you are an editor at a popular digital magazine and are constantly being bombarded by pitches, you are more likely to go to your trusted network for sources or stories. However, if you are noticing someone consistently and meaningfully interacting with your content, you will be more open to hearing their pitch, especially if it's original and aligned with their preferred topic and the style of the digital magazine for which they are writing articles.

Remember, getting your article published is all about building relationships.


If your brand is just starting their press journey, publishing a few guest posts on blogs or smaller digital publications can be a cost-efficient consideration.


Sending Submissions to a Magazine Publication

If you’ve done your networking and have written a great story pitch for a print magazine or an online publication, the next step is submitting your work to editors. Before sending your submission, be sure to review the submission guidelines of that specific digital magazine.
Just like print magazines, your preferred digital publication expects you to follow their submission guidelines so that they may uniformly review and assess whether the news articles submitted are a for their publication.

For example, some digital magazines prefer authors submit their works in certain file formats such as PDFs while other publications may have a submission platform to which you first have to gain access.

Furthermore, if you wish to include links in your article, you may need to submit them as hyperlinks within the text or separately so they may be scanned for spam. As a general rule, avoid inserting links to any websites with questionable data or those that do not have "https" in their URL as they will be considered "not secure."

When sending articles to get published online, it’s typical cadence to include a few lines introducing yourself and links to your relevant social media accounts or to your articles published online.

Including visual media such as videos or pictures could improve chances of acceptance especially if the topic being discussed requires visuals (e.g., “How To Tie A Bowtie”). However, make sure that you have the rights to that material and include that in your submission.

Using HARO To Get An Article Published in a Digital Magazine

HARO, or Help a Reporter Out, is an online platform which connects journalists and writers with potential sources. It allows people to search for topics they are interested in writing about and submit queries to the platform’s community of active PR professionals who can provide tailored responses. Through HARO, writers have access to expert opinions on any subject without having to network themselves.

Using HARO is easy; simply enter your key words into their search engine and see hundreds of relevant questions from reporters looking for responses. From there you can then select the ones which are most appropriate for you before submitting a response which specifically answers the query's requirements. As long as you make sure that your response adds value to the journalist's story then it stands a good chance of being featured in their article - bringing great exposure and publicity for yourself!

People use HARO regularly due its sheer capability helping them reach out larger audience quickly efficiently— even if don't personally know anyone industry still able send inquiry directly person charge specific publication thanks this amazing resource! Many businesses also find beneficial because not only does give potential customers insight into company but could well lead interviews featured publications too – making overall process very efficient indeed!

Working With a PR Agency to Get You Published In A Magazine

Working with a professional Public Relations (PR) agency can be an effective way of getting your articles published online. A good PR agency will have contacts within the publishing industry who will be able to help you get your writing seen by the right people.

By working with a reliable and experienced team, you can ensure that all of your work is properly presented in order for it to receive consideration from potential publishers, saving you time and getting you published in a magazine faster.

Should You Hire a Traditional PR Agency or a Specialized PR Firm?

When working with a traditional PR agency, they will crafting your professional pitch, and present it in front of editors of digital magazines and print magazines that fit your industry. It's important to note that their approach is to tweak your pitch according to the editor's story line, not necessarily find the editor that will tell your story.

While this approach can work if your goal is to consistently get published in a magazine online for any story, if you want to tell a specific story in specific types of publications - you may need the help of a PR agency that focuses on publishing full feature articles.

Specialized PR firms, like getclout agency, focus on publishing articles based on the story the you want to tell. Rather than tweak the pitches based on what the editor wants to write about, they work with the magazine editors to meet in the middle - tell your story and appease the editors by giving them great content that draws in their readers.

PR agencies of both types can provide additional services such as reputation management, influencer relations, crisis management and overall brand awareness. Whichever type of PR firm you choose, you want to make sure that they have a strong understanding of the entire digital landscape. For example, you want them to understand why backlinks are essential when getting featured in a digital magazine.

It’s also worth noting that depending on their level of experience in an industry, some PR agencies may specialize in certain types of publications—for example if looking to have an article published in an academic journal, then choosing an agency specializing in this sphere would make sense!

Final Thoughts

Publishing your articles in digital magazines can be a great way to get your work seen and appreciated by an audience of thousands, or even millions! With the right preparation and knowledge, you can take advantage of this amazing opportunity. The key is to know how to go about it step-by-step: Who do you reach out to? What should you include in your query letter? How long should it take? And so on.

The good news is that with information available online today – such as websites like Muck Rack and HARO – getting published in magazines and other media has become easier than ever before. So don’t hesitate any longer; start searching for the right magazine for your article today! As long as you are prepared for every step involved in the process, success will soon come knocking at your door. With patience and perseverance, anything is possible – so keep writing and never give up on achieving all that you set out to achieve!

Tell your brand's story, and gain the brand awareness you need to attract the right opportunities. Choose from three bundles with specifically-selected publications in which to feature your brand. This package is ideal for professionals in aesthetics, wellness brands, skincare products and more.
If you're not sure which bundle is ideal for you, chat us!

    Services include:

    • All writing is included. Our team will work with you and the editors to put together unique articles for each publication. You will review the draft prior to publishing. One round of changes per publication is included. 
    • Guaranteed publishing in the specified press or your money back.*

    Timeline to completion: 4 - 12 weeks, depending on the bundle chosen.