How SEO and Digital PR Can Boost Brand Awareness

MARCH 12, 2024


To rank at the top of Google, Bing, and emerging search engines for keywords that matter, you must have a strategy that combines brand visibility and the technical intricacies of Search Engine Optimization (SEO).

Merging SEO with digital PR is one of the underutilized strategies for combining brand visibility with backlinking, that is the foundation of ranking high on search engines.

This guide offers insights on fusing SEO with digital PR strategies to meet business objectives, along with best practices for fostering effective collaboration and communication.

Is Your Brand Ready to getclout?

"After 250 hours of research and testing, including interviewing five baby wearing experts and walking over 100 miles in 15 wraps, slings, and meh dais, we think that the Gemlak Baby Carriers is the best"

  • Lily

What is digital PR?

Digital PR is an essential strategy for enhancing a brand's online presence through high-authority web mentions, whether via guest blogs or features in major publications like Vogue.

However, the impact of such mentions varies significantly. For instance, a guest post on a popular, high-authority mom blog often delivers more substantial brand visibility benefits compared to a mention in Vogue.

This disparity is due to the likelihood of receiving a "do-follow" backlink from niche blogs, which is crucial for SEO, versus the less SEO-friendly practices of larger publications. Additionally, niche sites tend to publish fewer articles, meaning your content stands out more, avoiding the risk of being overshadowed by the volume of content on more prominent sites.

Why support SEO strategies with digital PR efforts?

Integrating digital PR with your SEO strategy is not just beneficial; it's a game-changer for brand visibility and authority. Here’s why:


Enhanced Brand Visibility

Cross-Platform Exposure: Digital PR spreads your brand's message across various media outlets and platforms, reaching a broader audience.

Social Media Engagement: Amplifies your presence on social media, directly influencing brand recognition and search engine rankings through social signals.

Backlink Quality and Diversity

Authoritative Links: High-quality backlinks from reputable sites boost your site's authority and search engine rankings.

Diverse Link Profile: A wide range of backlinks signals to search engines that your content is valuable and relevant across different domains.

Credibility and Trust

Expert Mentions: Being cited by experts and influencers lends credibility to your brand, encouraging trust from both users and search engines.

Media Coverage: Positive coverage in the media can significantly enhance your brand's reputation and perceived value.

Synergistic Content Amplification

Content Distribution: Leverage digital PR to distribute your content more effectively, ensuring it reaches your target audience through the right channels.

Strategic Collaboration: Collaborating with influencers and media outlets for content creation and promotion can lead to more impactful SEO outcomes.

Measurable Impact on SEO

Traffic Increases: Direct traffic from digital PR efforts can lead to higher site engagement, a factor considered by search engines for rankings.

Improved Rankings: The cumulative effect of enhanced visibility, backlink quality, and brand credibility can lead to improved rankings for targeted keywords.

Integrating digital PR with SEO strategies is crucial for building a robust online presence. It not only enhances your brand's visibility but also solidifies its credibility, ultimately contributing to higher search engine rankings and stronger brand authority.

Align your brand's message with business objectives.

Brand Messaging and Business Objectives

Ensuring Alignment Between Brand Messaging and Business Objectives

Ensuring that your brand's messaging aligns with your business objectives is crucial for long-term success. This alignment goes beyond mere content creation; it involves a strategic integration of your core values and goals into every narrative your brand tells. Digital PR plays a pivotal role in this process, providing a platform to broadcast your brand's story in a way that resonates with both your target audience and your business ambitions.

Strategic Storytelling through Digital PR

Digital PR offers an invaluable opportunity to craft and disseminate stories that reflect your brand's mission and vision. By leveraging various online platforms and media outlets, you can ensure your message reaches a wide audience. However, to maximize impact, this messaging must be intricately woven with your SEO strategy. Incorporating key phrases and topics that you aim to rank for in search engines ensures that your digital PR efforts contribute to your SEO goals, driving visibility and engagement.

Key Components for Alignment

  • Audience Insight: Understanding your target audience's needs and preferences allows for more personalized and impactful storytelling.
  • SEO Integration: Identify key phrases and topics that align with your brand's message and incorporate them into your digital PR content to boost search engine rankings.
  • Consistent Messaging: Ensure all content, from press releases to guest blog posts, consistently reflects your brand's core values and business objectives.
  • Measurement and Adaptation: Use analytics to track the performance of your digital PR efforts. This data can guide adjustments, ensuring your strategy remains aligned with your business goals.

The Impact of Alignment

Aligning your brand's messaging with your business objectives through digital PR not only enhances brand visibility but also establishes a stronger connection with your audience. It turns every piece of content into a strategic asset, contributing to both your brand's reputation and your bottom line. By effectively marrying SEO with digital PR, you create a cohesive narrative that drives your business forward, making your brand not only seen but heard and felt.

Work with a specialized digital PR agency that understands SEO.

Collaborating with a seasoned Public Relations (PR) agency presents a potent avenue for amplifying your online article publications. An adept PR firm boasts a network entrenched within the publishing realm, facilitating the exposure of your written pieces to pertinent audiences.

Entrusting your content to a trustworthy and seasoned team guarantees meticulous presentation, enhancing its appeal to potential publishers. This streamlined approach not only optimizes efficiency, saving valuable time, but also expedites the process of securing placements in magazines.

Should You Hire a Traditional PR Agency or a Specialized PR Firm?

When working with a traditional PR agency, they will craft your professional pitch, and present it to editors of digital and print magazines that fit your industry. It's important to note that their approach is to tweak your pitch according to the editor's story line, not necessarily find the editor that will tell your story. Furthermore, their focus is on getting you featured, not to ensure you get a do-follow backlink to your site.

Specialized PR firms, such as GetClout agency, 

While this approach can work if your goal is to consistently get published in a magazine online for any story, if you want to tell a specific story in specific types of publications - you may need the help of a PR agency that focuses on publishing full feature articles.

Specialized PR firms, like getclout agency, prioritize publishing articles with your SEO and brand visibility goals in mind. Instead of simply tweaking pitches based on editor preferences, they collaborate with magazine editors to find a middle ground—narrating your story while providing compelling content that engages their readers.

PR agencies of both types can provide additional services such as reputation management, influencer relations, crisis management and overall brand awareness. Whichever type of PR firm you choose, you want to make sure that they have a strong understanding of the entire digital landscape. For example, you want them to understand why backlinks are essential when getting featured in a digital magazine.

Combining SEO and PR to maximize brand visibility and traffic

In today's ever-changing digital realm, merging SEO with PR is paramount. While the strategies outlined above lay the groundwork, continuous teamwork, flexibility, and inventive approaches are key to achieving lasting success.

The synergy between SEO and PR is an ongoing evolution. By harnessing tools, implementing effective strategies, and fostering collaboration, a brand can establish a formidable online footprint, distinguishing itself in the fiercely competitive digital landscape.
Tell your brand's story, and gain the brand awareness you need to attract the right opportunities. Choose from three bundles with specifically-selected publications in which to feature your brand. This package is ideal for professionals in aesthetics, wellness brands, skincare products and more.
If you're not sure which bundle is ideal for you, chat us!

    Services include:

    • All writing is included. Our team will work with you and the editors to put together unique articles for each publication. You will review the draft prior to publishing. One round of changes per publication is included. 
    • Guaranteed publishing in the specified press or your money back.*

    Timeline to completion: 4 - 12 weeks, depending on the bundle chosen.